Data Sources

Install for:


Android? Iphone?


thinkContext is a web browser extension which adds contextually relevant, politically progressive information to your web browsing.

Want to avoid supporting businesses that advertise on Rush Limbaugh's radio show? How about finding out if workers at that hotel you are about to book are unionized? thinkContext puts this information at your finger tips into the web browsing you already do empowering you to live your progressive values.

Interested? Read on for features and screenshots or go ahead and install it by clicking the link for your web browser on the left.


thinkContext inserts information about progressive campaigns that are related to a particular thing. A thing is usually a company but it does not have to be, it could be a movie or a place, for example. We're able to associate campaign information with things in the following contexts:

  • Next to search engine results on Google, Google Maps, Bing and Yahoo.
  • In the browser address bar when you visit a thing's website.
  • Next to text ads that reference a thing's web address. Currently we do this for ads on search engines, Facebook, Gmail, and several third party ad networks (ie Google's Adsense).
  • On Google+ pages.

Data Sources

We pull information from the following progressive campaigns. When you are browsing look for the icons next to each source, they indicate there's available information.

The Human Rights Campaign Corporate Equality Index rates companies on corporate policies and practices pertinent to lesbian, gay, bisexual and transgender employees.
The Union Hotel Guide put out by UNITE HERE lists which hotels have unionized workers and which are involved in a labor dispute.
The Restaurant Opportunities Center (ROC) maintains a list of restaurants which provide decent working conditions for their employees. See which eateries pay their workers a living wage, provide sick days and offer opportunities for advancement.
The Green Pages highlights companies committed to using business as a platform for social change.
Bechdel Movie Test - Indicates whether a movie passes the Bechdel Test, that is, if a movie contains two women that at some point speak to each other about something besides a man.
StopRush.net tracks companies that advertise on Rush Limbaugh's radio show.
B Corporations are companies certified to meet rigorous standards of social and environmental performance, accountability, and transparency.


Slide 1

A Google search for "glasses" displays a icon next to a business listed in the B Corporation directory.

Slide 2

Hovering the mouse over the icon causes a dialog box to open with more information.

Slide 3

On Facebook a appears next to an ad of a company that advertises on Rush Limbaugh's radio show.

Slide 4

Visiting a movie's page on IMDB that passes the Bechdel Test displays a in the address bar.